Stand Out. Be Bold.
2025 full-line catalog redesign
Visual Direction
Graphic Design
On Brand Design
❋ the challengeThe Catalog that gets published once a year and plays a key role in one of the largest trade shows, ShotShow, needed a rebrand in 3 weeks. This included 3 separate covers for LE, Fire, and Tactical.
❋ the resolutionElements from an already in-process rebrand push were used to alter and elevate each spread of the catalog. Creating separation between the individuals and the backgrounds to help highlight key products and guide the reader’s eye.
❋ ToolsAdobe Photoshop
Adobe Illustrator
Adobe Indesign
Redesign. Execute. Elevate.
For the catalog, we needed to highlight the products while creating hierarchy throughout each page. Large, bold wording, photo editing individuals to create depth within the pages, and strong textures like the gold brush stroke helped to draw the consumer in.
This also included making sure the product SKU #’s were correct, color ranges for each product were up to date, and product naming.
The front and back covers meshed together when fully opened. They also keep their own sense of identity when viewed alone.
Columns, Key Features, Action imagery, and enough bleed for a clean print cut.
