A second campaign boost is what you need to SELL SELL SELL. When the Aero-tac boot was initially launched, the visual direction was geared towards a more lightweight, otherworldly design. Emphasizing features of the boot that surpassed those of other competitors. And using more space, like cool blues and dark mode.

The visual direction for this second campaign was intended to emphasize boots on the ground and forward progress. Using dark greens contrasting with lighter creams and gold accents.